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Every moment on earth is vibe driven. Born Soul believes in bringing vibes to the forefront.  Born Soul brings a vibe with an innovative style that lulls you into a world of Hip Hop that is rare.


   Kelly Hancock, known as Born Soul, is an engineer, producer, artist, and songwriter.  He is a native of Austin, Texas and active in the local music scene.  While in college, he started his career as a DJ and soon felt the spirit to become a rap artist.  Born Soul came across the path of groups such as OutKast and Tribe Called Quest which remain influences in the innovative style that his listeners currently enjoy.


   Characterized by his Andre 3000-ish vocal comparison, intricate lyrics, melodramatic fashion and visuals, his music is often defined by often kaleidoscopic diverse and fun surprises, subject matters and imagery built on the conscious life story approach to Alternative Hip Hop and LoFi trap. 


   Born Soul has, and is creating thunderous bangers with catchy lyrics that are swiftly moving throughout Austin and streaming services.  His brand of infectious lyrics will captivate and convert you into a fan no matter what vibe you are in.  

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