The world seems to gravitate towards the apocalypse.  Out of this madness rises a real MC, Born Soul.  The entertainment industry needs innovative artists such as Born Soul to stay relevant to the ever evolving fans.  Born Soul brings this to the forefront with an innovative style that bridges the gap in the apocalypse.


   Kelly Hancock, known as, Born Soul, is an engineer, producer, rapper, and songwriter.  He is a native of Austin, Texas and active in the local music scene.  While in college, he started his career as a DJ and soon felt the spirit to become a rap artist.  Born Soul did much research on rap and came across the path of old school groups such as OutKast and Tribe Called Quest which remain influences in the innovative style that his fans currently enjoy.


   Characterized by his Andre 3000-ish vocal comparison, intricate lyrics, melodramatic fashion and visuals, his music is often defined by often kaleidoscopic diverse and fun surprises, subject matters and imagery built on the conscious life story approach to trap. Born Soul is currently at "War" with the music industry. At "War" meaning constantly battling to stay relevant amongst the trending changes without jeopardizing his creativity. Born Soul made adjustments musically after an atomic bomb was dropped on hip-hop/rap music with emo rap and trap. As turbulent waves continue to swarm the hip-hop/rap genre, only the trendy and creative will survive, almost apocalyptic.


   Born soul is currently working on a 5 to 6 song EP titled “Calamitous” that will incorporate local talent and display a new sound that has been in the works the past two years.  The work for those last two years has improved the quality of his production and engineering work in the studio that has produced industry quality sounds that rarely comes from an independent artist recording in a small studio.  In the future, Born Soul looks to set new trends that will meet and exceed the needs of music fans.  The new EP will put the new sound in motion and carry Born Soul well into the future.

   Born Soul has, and is creating thunderous bangers with catchy lyrics that are swiftly moving throughout Austin and streaming services.  His brand of infectious lyrics will captivate and convert you into a fan no mater what vibe you are in.  Buzz Music says “Born Soul gives a diverse brand of hip hop with enigmatic hits on his last project.”  The new EP will not disappoint the masses, and will propel Born Soul further into the mainstream of the music entertainment industry.


Soul Kitchen Studios